Previously I have posted that sex is not an effective marketing tool to sell fast food. Could it be that fast food can effectively sell sex, though. Well, the good folks at Burger King must think so. They have recently released a new fragrance, that's right....a fragrance, called "Flame". It's described by the marketing gurus at the BK as "the scent of seduction, with a hint of flame broiled meat." Flame broiled meat? Not an unpleasant smell, granted, but I'm not sure how well it pairs with seduction. In the promotional spot, though, it appears to have one woman going crazy for it, so I thought I would test out this new scent myself. I suppose I could stand to smell more seductive, and if flame broiled meat amplifies the effect, so be it...I've been wrong before (but by my count, only 12 times).
Having shelled out the $3.99 for the tiny 5ml spritzer, I liberally applied a few spritzes to my neck and headed out, deciding I would wander into the first place I came across. I came to a strip mall and noticed a Weight Watchers location. While this isn't the type of place I would normally frequent for dates, I thought what better place to test out the scent. If anyone could appreciate a hint of flame broiled meat, it would be a dozen or so women who've spent the last six weeks starving themselves.
Entering the facility, I was welcomed by a rather largish woman. Hmm...if she was the leader, maybe she was trying to lead by example...of what not to become. That, or she was a "before" model for the promotional before and after photos. "Well, hello there," she said in a rather seductive voice. Was she coming on to me? Could the scent actually be working? "Umm, hi" I said nervously, still unsure of where this was going to lead. "I'm Linda," she said, "Pleased to...meat you." What? The way she hung on to the word meet sent a shiver down my spine. It wasn't lust in her voice, it was hunger. Suddenly, the other women got up and started to approach me. They stared at me, their eyes glazed over...not with desire, not with passion, with actual glaze. From a donut? From a ham? I wasn't sure, but I in no way wanted to find out. Crap, looks like the scientists at BK need to tweak the formula...a little less meat, a little more seduction. I'd definitely be writing them a letter.
The women circled me and started ripping at my clothes. "Easy ladies" I stammered, "there's plenty of me to go around." The problem is, there isn't near enough of me to go around. I'm painfully thin. So here I was, nothing more than a pixie stick surrounded by oversized marshmallow peeps in an easter basket from hell. Panic set in and I had flashbacks of nightmarish roller coaster rides...you know, when your car reaches the top of that first hill and suddenly you realize this wasn't such a good idea. But just like the roller coaster, I had no way off...and no where to go but down.
I tried reasoning with the women, "look, you wouldn't like me, I'm a vegetarian". But all to no avail, the scent was too strong. My eyes darted across the room, looking for some means of escape. And then I saw it, sitting on the counter. It was if God had taken the form of Jenny Craig and delivered to me a life saving miracle. Half covered in cob webs, it shone, like a beacon of salvation...a quart of sugar free, sodium free, cholesterol free, fat free, zero calorie yogurt. I dove toward it, quickly ripping off the lid and smearing the contents on my neck. Suddenly the women lurched back, hissing and screaming as if they were vampires and I had just taken a hot garlic and crucifix bath. Amidst the chaos of the screaming and the purging, I was able to make my escape...vowing to never again carry the scent of "Flame".
As I ran, my mind wandered back to the Arby's commercial. I hope for all hope is worth that Arby's never develops a fragrance like this. If so, I'm not sure how we'll explain to the kids why the Arby's hat is covered in horsey sauce.
Here's wishing you the very merriest of Christmases! And until the next post, take care.